Paid Social Service

Get into your customers feeds on the channels they spend time on the most

Discover the power of transformation through curated social ads. In the vast expanse of digital space, let us assist you in reaching your audience with precision, efficacy, and a human touch. We translate your brand story into strategic Paid Media campaigns that connect, inspire, and convert.

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Audience Segmentation

Creative Testing

Conversion Ads

Attribution Analysis

Audience Segmentation

Creative Testing

Conversion Ads

Attribution Analysis

How we use Paid Social to help your brand

Our process starts with a comprehensive audit of your customer journey and sales funnel. Through this lens, we identify opportunities and architect a data-driven, psychology-infused strategy, tailored to every pivotal stage of the customer’s path: Awareness, Consideration, Purchase, Retention, and Advocacy.Our focus is always on maximizing your return on investment.

We conduct rigorous A/B testing and optimize tirelessly, ensuring each campaign delivers tangible results that matter: conversions, revenue, and lasting customer loyalty. We leverage your existing brand assets, or if needed, create captivating ad creatives from scratch (additional charges apply).

Paid Social and the Customer Journey

How does Paid Social fit into the customer journey?

Paid Media, as we see it, is a potent tool to foster dialogue and drive meaningful customer engagement.

Our precise application of Paid Media at each stage of the customer journey ensures a seamless transition from one phase to another, always guiding the customer towards the desired action. At dCC, every ad is a strategic move, serving a specific purpose in your overarching marketing strategy.

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At this stage, we leverage broad-targeting strategies and engaging narratives to attract the attention of potential customers who align with your brand’s persona. Our strategic audience expansion helps widen your reach, thereby maximizing the potential for new user acquisition.

Once potential customers are aware of your brand, retargeting campaigns come into play. We employ dynamic ads tailored to the user’s engagement history, effectively re-engaging those who’ve shown interest. We address unique needs and concerns to nurture the connection established during the awareness stage.

As customers move closer to the decision-making point, our hyper-targeted retargeting campaigns focus on driving conversions. We utilize a mix of compelling call-to-actions, enticing promotional offers, and customer testimonials to solidify their choice of choosing your brand over competitors.

Post-purchase, we deploy customer loyalty campaigns with personalized ads to encourage repeat purchases. These include tailored product recommendations, exclusive offers, and customer appreciation messaging.

Finally, we target satisfied customers with referral campaigns, encouraging them to share their positive experiences with friends and family, transforming them into brand ambassadors.

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Paid Social Success Story

Decreasing acquisition costs by diversifying the sales funnel

+84%

Website Traffic

-25%

Decreased Acquisition Costs

Read the full case study

Our attention-to-action approach

Get (the right) attention with smart PR

Goodbye "spray & pray". Hello publicity with precision. We craft your story & get it into the specific media channels your target audience already engages with. This way, you get the right attention from the right people, every time.