Paid Social & Search Case Study

Launching an appointment booking app with a diverse ads strategy
4.5m
National Ad Reach
1.3k
Regional Downloads

The story

We were approached to help launch a new beauty treatment booking app whose growth roadmap consisted of regional launches alongside a national awareness campaign.

To help them achieve both new user growth and national reach, we tailored a cross-platform strategy that included ads on Meta, Google and Snapchat with specific audience targeting techniques and compelling ad creative that reached more than 4 million people in the US, and generated ~1,300 downloads in their initial launch location at an average cost per download under $8.00.

This Meta Ads technique provided a cost-effective framework that was used for future regional launches.

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Imagine what we could do together

Here's what to expect from your first scoping call:

Get clear on where your brand and business is at.

Understand where you want to be in 6 months time.

Get the exact steps to arrive there.