Attention amplified: the de Castellane Creative chronicles

Explore the marketing genius behind Barbie's Hollywood success and discover actionable strategies to elevate your brand's marketing efforts.

Take your PR strategy to the next level by learning how to increase visibility, create stronger connections, and drive sustainable growth.

Explore the intriguing psychology of second-guessing in consumer decision-making and discover actionable strategies to leverage this behavior for effective marketing and PR.

AI has emerged as the top trend in marketing. But what exactly is operational AI, and how can it transform your marketing efforts? Let's dive in.

Understanding online shopping events is crucial for brands that sell online. Let's explore how to leverage them and shape your e-commerce strategy in 2023.

A recent article from Forbes Communications Council underscores this point, emphasizing the importance of building a relationship with customers based on every interaction they have with your brand.

You know what it looks like to go viral, but how does that happen? We explored the science behind it by looking at recent studies from top universities to understand the factors at play in virality on social media.